Today we bolster our strong presence in the console gaming market with a new and very exciting acquisition.
SteelSeries has officially acquired KontrolFreek, the leading brand in high-performance controller accessories.
This is our second major acquisition this year after purchasing A-Volute in April 2020, the creators of Nahimic and leading independent developer of 3D sound solutions for gaming.
What is KontrolFreek?
KontrolFreek® is the creator of globally-renowned Performance Gaming Gear™, including Performance Thumbsticks®, Precision Rings, Performance Grips, Gaming Cables, and other high-quality products for PlayStation, Xbox, Nintendo Switch, and PC. Their controller accessories give gamers solutions that increase precision, accuracy and response time, regardless of platform.
If you haven't used their accessories before, you've likely spotted them in the hands of esports pros and content creators like FaZe Clan, OpTic, Ali-A, and many more.
Why KontrolFreek?
KontrolFreek’s expertise in performance controller accessories aligns perfectly with our vision of products for any gamers that use controllers. The talented KontrolFreek team will greatly accelerate this vision for our controller and accessory business.
Additionally, KontrolFreek’s community of more than 4 million gamers, FreekNation, is a testament to the popularity and quality of their current product lines.
Message from KontrolFreek CEO Ashish Mistry
This is a huge milestone for KontrolFreek. After more than 10 years of building our own brand and products, and as we continue on our mission to enhance gaming globally, it made perfect sense to join forces with SteelSeries to take both brands to the next level.
Message from SteelSeries CEO Ehtisham Rabbani
With the next-generation consoles at the forefront of the gaming industry’s mind, there’s never been a better time to maximize our ability to provide the best gaming experiences and products to console gamers. With KontrolFreek’s expertise and global popularity, we know they’ll open new opportunities to entertain, delight, and assist new gamers across the world.
What this is exciting for us (and you)
Gaming is more cross-platform than ever, with many people owning both consoles and a PC. Gamers have the ability to switch between mouse/keyboard and controller depending on which game they're playing.
We have been expanding our premium offerings more and more to console gamers over the past few years, namely with premium next-gen console headsets like the Arctis Pro Wireless, Arctis 9X, Arctis 7X, and Arctis 7P.
This acquistion helps us to further improve and expand our premium offerings to gamers. We're so excited to welcome KontrolFreek to the family, and look forward to our future of improving the gaming experience together.
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